Last updated: August 18, 2026
Pluto Labs ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us through our marketing and application funnels. Please read this policy carefully to understand our practices regarding your personal data.
We collect information you provide directly to us when you fill out our application form, book a call, or otherwise interact with our Services. This includes:
Personal Information: Your name, email address, phone number, and business information including business type, revenue level, and marketing details you provide in your application.
Usage Data: Information about how you interact with our website and Services, including IP address, browser type, device information, pages visited, time spent on pages, and referring URLs.
Communications Data: Records of your communications with us, including emails, text messages, call notes, and application responses.
Marketing Data: Data collected through advertising platforms, including Meta (Facebook) pixel data, cookie data, and engagement metrics from our ads and content.
We collect information through several methods: (a) directly from you when you complete our application form or book a call; (b) automatically through cookies, pixels, and similar tracking technologies when you visit our website; (c) from third-party platforms we integrate with, including Meta, Google, GoHighLevel, Typeform, and Calendly; and (d) from your interactions with our marketing content across social media platforms.
We use the information we collect for the following purposes:
To process and review your application and schedule sales calls. To communicate with you about our Services, including SMS messages, emails, and phone calls. To provide, maintain, and improve our Services and educational programs. To send you marketing and promotional communications about our Services. To analyze and improve our marketing campaigns, including optimizing our advertising on Meta and other platforms. To comply with legal obligations and enforce our Terms of Service.
If you are located in the European Economic Area or United Kingdom, we process your personal data under the following legal bases: (a) your consent to the processing of your personal data; (b) the performance of a contract you are party to; (c) compliance with a legal obligation; and (d) our legitimate interests in operating and improving our business. You may withdraw your consent at any time by contacting us at [email protected].
We do not sell, rent, or trade your personal information. We may share your information with the following categories of recipients:
Service Providers: Third-party platforms that help us operate our business, including GoHighLevel (CRM), Typeform (application forms), Calendly (scheduling), Meta/Facebook (advertising), Google (advertising and analytics), and payment processors. These providers process your data in accordance with their own privacy policies.
Legal Compliance: We may disclose your information if required by law, court order, or government regulation, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your data is transferred under different privacy terms.
We use cookies and similar tracking technologies, including the Meta (Facebook) pixel, Google Analytics, and other advertising pixels, to track activity on our website and store information about your preferences. Cookies are small files stored on your device. We use the following types of cookies:
Essential Cookies: Required for the website to function properly.
Analytics Cookies: Help us understand how visitors interact with our website.
Advertising Cookies: Used by Meta, Google, and other platforms to deliver relevant ads and measure campaign performance.
You can set your browser to refuse cookies, but this may limit your ability to use certain features of our website. You can also opt out of personalized advertising through the Digital Advertising Alliance at aboutads.info or the Network Advertising Initiative at networkadvertising.org.
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Application data and communications are typically retained for the duration of your engagement with us plus a reasonable period thereafter for record-keeping and legal compliance.
We implement reasonable technical, administrative, and physical safeguards designed to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and you provide your information at your own risk.
Depending on your location, you may have the following rights regarding your personal data:
Access: You may request a copy of the personal data we hold about you.
Rectification: You may request that we correct inaccurate or incomplete information.
Erasure: You may request that we delete your personal data, subject to legal exceptions.
Restriction: You may request that we restrict the processing of your personal data.
Portability: You may request a copy of your personal data in a structured, machine-readable format.
Objection: You may object to our processing of your personal data for marketing purposes.
Withdraw Consent: You may withdraw your consent to data processing at any time.
To exercise any of these rights, contact us at [email protected]. We will respond to your request within 30 days.
By providing your phone number, you consent to receive SMS messages from Pluto Labs. We send SMS messages related to your application, scheduling, and our Services. Message and data rates may apply. You may opt out of SMS communications at any time by replying STOP to any message. For help, reply HELP. We do not sell or rent your phone number to third parties.
Our Services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child under 18, please contact us at [email protected] so we can delete it.
Our website may contain links to third-party websites or services that are not owned or controlled by Pluto Labs. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
If you are located outside the United States, your personal data may be transferred to and processed in the United States. By using our Services, you consent to the transfer of your data to the United States and other countries where we or our service providers operate, which may have different data protection laws than your jurisdiction.
We may update this Privacy Policy from time to time. The most current version will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically. Your continued use of our Services after any changes constitutes your acceptance of the updated Privacy Policy.
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Pluto Labs
Email: [email protected]